Over the past decade, museums have had to face new economic and social realities. Operating in an increasingly competitive leisure market and losing public subsidies, museums have no choice but evolving and renewing themselves in order to attract new audiences and shape a better tomorrow.

Nowadays, the capacity of an institution to manage change is a new requirement, not an option. Indeed, more and more museums are turning to innovative, lively environments that include recreational elements in order to mediate content that is perceived as serious.

Nevertheless, demythologizing the museum doesn’t mean that it will be devaluated. The objective is to make them accessible to a broader audience. A lot of museums have already succeeded in getting the good balance between tradition and innovation.

Full article: http://www.economist.com