Leadership Nouveau 2016

The Consumer Experience in the Arts and Culture

In 1999, Joe Pine and Jim Gilmore launched their seminal book entitled The Experience Economy, on how organizations can stage unique experiences for their clients. Today, a growing number of arts and culture managers have adapted their strategies to enhance the total experience of their patrons. Technology has not only transformed the way people interact with the arts, through virtual reality or streaming to prepare, deepen or prolong their experience, but it has also given managers access to a wide range of data they can use to reach and retain audiences.

This renewed vision of arts consumption, coupled with increased competition for leisure time, has an impact on how the art is presented, on the evolution and enrichment of the arts-going experience, and on the entirety of each client’s relationship with the arts organization.

On November 7, 2016, panelists and speakers will discuss how experiential consumption is changing the way arts and culture organizations build relationships with their audiences. Register now to join us in New York City on November 7, 2016 at the Paley Center for the Media. For a limited time, special rates are available at the Park Central Hotel New York.